Tuesday, August 9, 2022

Strategic Lighting: How to Outshine the Competition

According to the famous New York designer and architect Benjamin Noriega-Ortiz, "Lighting is the magical ingredient that makes or breaks a space". And for exhibitors, lighting in booth design can mean the difference between visitors finding and entering the booth or passing through virtually unnoticed.

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However, many exhibitors still do not know the many possible uses of lighting. Here are four ways lighting can support the exhibition and how to turn dark corners into attractions with bright exhibition stand ideas. You might be interested in Exhibition Stand Dubai.


In a darkened exhibition hall, cones of light appear like an oasis in the Sahara. Exhibition stand design lighting attracts, entices, and calms. Every stand construction agency knows that smart lighting in a dark space helps you stand out from the competition. But if you still work a little on the adjusting screws with the lighting, you can attract even more attention by conveying drama to the environment. Learn more about Exhibition Stand Design.

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The best way to attract attention is to create a contrast between what is lit and what is not lit. But if you light everything evenly on your creative exhibition stand, you reduce the potential efficiency. So make sure you use lighting that stimulates the eye. But it is better to use individual spotlights to attract attention instead of illuminating the entire room with the same illuminance.​​ Check out Exhibition Stand Design Dubai.


1) Adding lights or incorporating LED tape lights to design your back wall graphics instead of high booth construction prices can be enough to illuminate your booth and set it apart from the competition.

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2) To draw even more attention, in-floor "up lights" and overhead spotlights can be added as key exhibition stand ideas to accentuate key areas of the exhibition stand design.

3) Use lighting to add drama and atmosphere to your space. These options include colored lighting and sequential patterns, choreographed light shows, and rotating gobos.


Of course, you want your merchandise, key messages, and graphics to be seen. Conversely, you may want less emphasis on other aspects of your booth, such as your storage space, literature stands, bins, etc. With the lighting, you can set priorities.

Think of accent lighting as a picture frame. The light is meant to frame your artwork, whether it is a product, a message or simply a demonstration area.

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4) LED lights fit into tight spaces where the lighting was not previously possible. In this way, you can draw the attention of your visitors to smaller products in your exhibition.

5) Track lighting, recessed LED puck lights, picture lights, rope lights, shelf lights, monoprint lights, alcove lights, micro fluorescent lamps and more can be used to accentuate products and messages.

6) Light that moves creates a subconscious response where viewers instinctively follow the pattern of light that moves or changes in front of them. 

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The lighting can also control walking direction, physically pulling visitors from one element to the next, using the light as a lure. Directional pathfinding is a science in itself. Just ask the many people who get lost in a hospital or university. Lighting is not necessarily the panacea for orientation, but it can guide attendees' eyes and thus their feet along a specific path through the booth.


7) Moving lights, which cast their beam of light on selected paths, lure the visitor in a certain direction.

8) LED strip lights embedded in the ground create traffic routes. Illuminated floor tiles communicate where visitors encounter activity.

9) To use lighting as a directional tool, different areas of your space should be bathed in a specific color of light. Color changes can communicate different product groups or activity zones.


A food truck doesn't offer the same level of trust as a stationary restaurant. Exhibitions are no different. The more stability that can be conveyed, the more trust and loyalty your visitors will develop. Focus on layered lighting, shadows, and diversified lighting experiences.


10) Layered designs with a mix of ambient, accent, and task lighting in different hues and color temperatures give the feeling that your temporary exhibition stand is as permanent as a house or retail store.

11) Before you implement a lighting design, you should first decide how you want the participants to feel in your space. Then communicate your ideas to a lighting designer or decide for yourself how color, temperature, and movement can be used to evoke emotions.

Strategic Lighting: How to Outshine the Competition

According to the famous New York designer and architect Benjamin Noriega-Ortiz, "Lighting is the magical ingredient that makes or break...